Why is it cheaper than the Priority Pass™ website?

If you compared our price with the one on the official website and thought "way too cheap, something must be wrong", you did exactly what a careful person should do. Being suspicious of a price is a sign of good judgment. So let's treat this the way it deserves: with transparency, no rush, and a real explanation of the economics.

The short answer is this: there is more than one price for the same access, and you have probably only seen the most expensive one.

The official website is retail, and retail is the top of the price list

When you buy directly from the Priority Pass™ website, you pay the direct-to-consumer retail price. That is, by definition, the highest price that exists for that product. It is the counter price, designed for the person who arrives alone, with no intermediary, and buys a single unit.

This is not unique to VIP lounges. Almost everything you use works this way. A product's list price is rarely the lowest price at which that product moves around the world. There is a whole layer beneath retail, and that is where things get interesting.

Wholesale and resale are cheaper on purpose

Wholesale and resale prices are structurally lower. And the important point is this: that is intentional, not a flaw or a loophole.

They are lower precisely so that banks and authorized resellers can take that access and build it into credit cards, put together packages and offer better terms to the end customer. If the wholesale price were the same as retail, no bank could put a VIP lounge on your premium card without breaking the math. The wholesale discount is what makes this entire market possible.

This is exactly the channel we operate in. The same channel banks use when they put Priority Pass™, LoungeKey, DragonPass or Visa Airport Companion on the premium cards you have already seen out there.

The logic behind the premium card's "free visits"

Think of the premium card that offers a few "free" VIP lounge visits per year. Have you ever wondered how the bank manages to give you that "for free"?

It is not magic and it is not a loss. The bank buys the access at a wholesale price, well below the counter, and spreads that cost across what you already pay in annual fees and charges. To you, it looks free. To the bank, the math works because it never paid the retail price.

What we do is the same mechanism, only open and explained. Instead of diluting the cost into an annual fee, we show the price directly. It is the same access, bought through the same kind of channel, with the difference that here you can see the math.

So a lower price is not fraud

Here is the point that dissolves the fear: a price below retail is not proof of a scam. It is how the wholesale and resale channel works, every day, for banks and authorized resellers all over the world.

It is worth being clear about how the access reaches you:

• The access is intermediated by our authorized commercial and banking partner, from surplus VIP lounge benefits.
• The account and the credentials are created and sent by Priority Pass™ itself to the holder, in the holder's name, after activation.
• We never ask for, do not collect and do not store the login of any existing Priority Pass™ account.
• We have no official affiliation with the program. Priority Pass™ is a third-party trademark.

In other words: the membership is yours, in your name, created by Priority Pass™ itself. What changes compared with the counter is not the legitimacy of the access, it is the channel through which it was bought.

A word about the timing

We are a new product, still in the early stage of our roadmap. Launch prices exist because, right now, the priority is to build and consolidate an initial customer base. With that base, we will launch our next products and offer the best possible terms. Those who come in early enjoy the launch price.

If you want to check with your own eyes, every holder verifies their own pass at loungesecreto.com.br/verificar. And if you are still deciding, it is worth getting to know the plans calmly before anything else.

Frequently asked questions

Is a price lower than the official website a scam?

No. The official website sells at retail, the highest price there is. Wholesale and resale are structurally lower on purpose, so that banks and authorized resellers can offer better terms. A price below retail is the normal way the wholesale channel works.

How can a bank give a "free" VIP lounge on a card?

It buys the access at wholesale, well below the counter, and dilutes the cost within the annual fee you already pay. It is the same channel logic we use, only with the price shown openly instead of built in.

Priority Pass™ is a registered trademark of its respective owner. Lounge Secreto has no official affiliation with the program; access is intermediated by an authorized commercial and banking partner, from surplus VIP lounge benefits. The account and the credentials are created and sent by Priority Pass™ itself to the holder after activation.